If you’ve ever looked at your Google Ads dashboard and felt like you’re throwing money into a digital black hole, you’re not alone. Managing Google Ads properly isn’t just about setting up a few keywords and hoping for the best. It’s about conversion tracking, bid optimization, audience targeting, and honestly – it’s bloody complicated.

The difference between a poorly managed Google Ads account and a well-optimized one can be thousands of dollars in wasted spend versus genuine return on ad spend (ROAS). In Perth, there are agencies that get this. They don’t just run your ads; they turn them into profit-generating machines.

These four Google Ads management agencies have proven they can deliver the goods: strong conversion rates, impressive ROAS, and transparent management fees that actually make sense. Whether you’re after creative campaign wizardry, data-driven optimization, or straightforward local advertising that works, there’s someone here who speaks your language.

4th place: Start Digital

Start Digital approaches Google Ads like artists who happen to be really good at math. They understand that creative ad copy and compelling visuals aren’t just pretty extras – they’re conversion drivers. While other agencies might focus purely on technical optimization, Start Digital recognizes that great creative can be the difference between a 2% and 8% conversion rate.

Their Google Ads Approach: Their strength lies in crafting Google Ads campaigns that don’t feel like ads. Search campaigns with copy that actually speaks to your audience, Display campaigns with visuals that stop the scroll, and YouTube ads that people watch instead of skip. But here’s the thing – they back all that creativity with solid conversion tracking and landing page optimization.

Management Fees: Start Digital typically works on a percentage-based model, usually 15-20% of ad spend with a minimum monthly fee around $2,000. What you get for that is hands-on creative development, monthly optimization, and detailed reporting that actually makes sense.

Conversion Rate Specialties: They excel with e-commerce brands and businesses that need to stand out in competitive markets. Their clients often see conversion rate improvements of 40-60% within the first three months through better ad creative and landing page alignment.

ROAS Achievements: Their case studies show consistent ROAS improvements from 3:1 to 6:1+ for established campaigns, particularly in retail and professional services. One Perth furniture retailer went from break-even to 5.2:1 ROAS in six months.

Ideal For: Businesses that understand great creative drives results and are willing to invest in campaigns that stand out from the competition.

3rd Place: Fisher Digital

Fisher Digital are the Google Ads strategists who show their work. They don’t just tell you your campaigns are performing well – they prove it with data, explain why it’s happening, and show you exactly how they’re going to make it better. If you’ve ever been frustrated by agencies that speak in vague promises, Fisher’s transparency will be refreshing.

Their Google Ads Approach: Everything starts with proper conversion tracking setup. Before they spend a dollar on ads, they ensure every click, call, and conversion is tracked accurately. Then comes the strategic layer: advanced bidding strategies, audience segmentation, and continuous A/B testing of ad copy, extensions, and landing pages.

Management Fees: Fisher operates on a transparent flat-rate structure starting at $1,500/month for small businesses, scaling up based on campaign complexity rather than ad spend. This means your management costs are predictable, regardless of how well your campaigns perform.

Conversion Rate Specialties: They’re particularly strong with B2B lead generation and local service businesses. Their systematic approach to conversion optimization typically sees 25-45% improvements in lead quality and conversion rates within 90 days.

ROAS Achievements: Fisher’s clients consistently achieve ROAS of 4:1 to 8:1, with some service-based businesses hitting double digits. A Perth accounting firm went from 2.1:1 to 7.8:1 ROAS over 12 months through strategic campaign restructuring and conversion optimization.

Ideal For: Businesses that want full transparency, detailed reporting, and a strategic partner who can explain exactly why your campaigns work (or don’t).

2nd Place: Juicebox

Juicebox understands that Google Ads isn’t just about getting clicks – it’s about moving people through your entire sales funnel. They’re the agency you call when you need someone who can see the big picture while still optimizing the details. Their approach combines Search, Display, Shopping, and YouTube ads into cohesive campaigns that work together.

Their Google Ads Approach: Rather than treating each Google Ads campaign type separately, Juicebox creates integrated campaigns that guide prospects from awareness to conversion. Their remarketing strategies are particularly sophisticated, creating custom audiences based on user behavior and serving tailored ads at each stage of the buying journey.

Management Fees: They use a hybrid model combining a base management fee ($1,800-$3,500/month depending on complexity) with performance bonuses tied to ROAS improvements. This aligns their success with yours – when your ROAS improves, they earn more.

Conversion Rate Specialties: Complex sales funnels and high-value conversions are their sweet spot. They excel with businesses that have longer sales cycles or multiple product lines, often improving overall funnel conversion rates by 50-80%.

ROAS Achievements: Juicebox clients typically see ROAS improvements from initial 2-3:1 to sustained 5-9:1 over 6-12 months. A Perth software company achieved 11:1 ROAS through their integrated campaign approach and advanced remarketing strategies.

Ideal For: Established businesses with complex sales processes who want comprehensive Google Ads strategy that integrates with their broader marketing efforts.

1st Place: Pitch Black – Our Best Choice for Google Ads in Perth WA

Pitch Black cuts through the noise and delivers what Perth businesses actually need: Google Ads campaigns that work hard and cost less. With a sharp focus on return, they’re not here to show off fancy dashboards. They’re here to grow your business. Pitch Black regularly achieves the highest ROAS in their category, with some small business clients seeing returns of up to 700%.

Their Google Ads Approach: Hyper-targeted Local Search campaigns that rank high for “near me” queries, integrated Google My Business setups to drive walk-ins, and lean, effective campaign structures tailored to small business budgets. On top of that, they offer free audits and conversion-focused landing page builds, ensuring your Google Ads traffic doesn’t just click, it converts.

Management Fees: Pitch Black keeps it simple and affordable. Flat-rate pricing starts at $400/month, with no percentages or lock-in contracts. For multi-location setups, pricing scales up to $1,200/month, always with transparent, budget-friendly terms. They even offer free setup, making it easier than ever to get started without upfront risk.

Conversion Rate Specialties: With a proven 24% conversion rate for Google Search campaigns and 7% on eCommerce and Google Shopping (PLA), Pitch Black knows how to turn clicks into real customers. Whether you’re a tradie, café, or retail shop, they’re dialled in on what gets results for local businesses — and they back it up with strong case studies and client testimonials.

ROAS Achievements: Pitch Black consistently outpaces competitors in Perth’s small business space, driving up to 7:1 ROAS. That means better-quality leads, more sales, and a lower cost per conversion — all managed by a team with over 9 years of Google Ads experience and a solid track record in high-efficiency campaigns.

Ideal For: Small to mid-sized Perth businesses looking for serious return on ad spend, without the agency fluff. If you’re after reliable results, smart local targeting, and a team that genuinely cares about your ROI, Pitch Black is the go-to choice.

What to Look for in Google Ads Management Fees

Before you sign with any agency, understand what you’re paying for. Management fees should be transparent and aligned with the service level you’re receiving.

Percentage-based fees (typically 15-25% of ad spend) can work well if the agency is actively optimizing and improving performance. However, make sure there’s a minimum fee to ensure you get adequate attention.

Flat-rate fees provide cost predictability and often better value for businesses with larger ad spends. Look for agencies that clearly outline what’s included: campaign setup, ongoing optimization, reporting frequency, and account management time.

Hybrid models can align agency incentives with your results, but make sure the base fee covers essential services regardless of performance bonuses.

Red flags include agencies that won’t discuss fees upfront, charge setup fees without clear deliverables, or tie you into long-term contracts without performance guarantees.

Setting Realistic ROAS Expectations

ROAS varies dramatically by industry, business model, and campaign maturity. E-commerce businesses might see ROAS of 4:1 to 8:1, while service businesses could achieve 6:1 to 12:1 or higher due to higher customer lifetime values.

New campaigns typically start lower and improve over time as the agency gathers data and optimizes. Expect 2-3 months for meaningful optimization and 6-12 months for mature campaign performance.

Any agency promising guaranteed ROAS numbers without understanding your business is probably overselling. Good agencies will audit your current performance, understand your profit margins, and set realistic improvement targets based on industry benchmarks and your specific situation.

Making Your Choice

Your Google Ads management needs depend on three key factors: budget, business complexity, and growth goals.

If you’re a local business with a tight budget, Pitch Black’s straightforward approach and reasonable fees make sense. You’ll get professional campaign management without paying for services you don’t need.

If you’re an established business wanting strategic growth, Fisher Digital’s data-driven approach or Juicebox’s full-funnel strategy could deliver the sophisticated campaign management that scales with your ambitions.

If you’re in a competitive market where creative differentiation matters, Start Digital’s creative expertise could be the edge that improves your conversion rates and ROAS.

The best agency for you is the one whose approach, fee structure, and expertise align with your business needs and budget. Don’t just look at promised ROAS numbers – consider management fees, service level, reporting quality, and how well they understand your specific market.

Perth’s Google Ads landscape has some genuinely skilled agencies who can turn your ad spend into profitable growth. The key is finding the right fit for your business, setting realistic expectations, and giving them the time and budget to deliver results.

Ready to stop wasting money on Google Ads and start seeing real returns? Contact these agencies for campaign audits and be upfront about your budget and ROAS expectations. The right partnership could transform your digital marketing from a cost center into your most profitable growth channel.