Winners!!
The AEAF awards were on the other night. We had 2 projects that were short listed. One was for our TVC in the category of Commercials – Animation, and the other was for Monday in the category of Short Films.There was some damn fine competition in both these categories, so when we were invited to go along, we figured it’ll be …. Read More
The Awesome Factor
I first learnt about this concept in film making from Robert Mckee (The screewriting guru). He didn’t, and wouldn’t, call it the Awesome Factor though. He described it as (and i’m absolutely paraphrasing) “being the bit around every corner that is so interesting and different from other peoples lives, that it keeps the viewer intrigued and glued …. Read More