We’ve just been featured on on the front page of the AdNews website for the Oxfam Unwrapped animated piece we just completed.
I’ve been thinking a lot lately about the virality potential of animation and how to maximise its potential.
Well it seems someone has just pulled it off quite well in a way that I honestly didn’t expect. A UK retail company named John Lewis hit the ball out of the park with the Bear and the Hare. Not huge on the branding throughout the animation, just a logo and link at the end.
Not trying to be outrageous in any way, or even funny. It’s pure Christmas sentimentality and for some reason inside animation, people love it.
Here’s a great blog post about on how the latest 2013 Christmas ads are doing in the online social space.
The Bear and the Hare by John Lewis is the clear winner and interestingly, it didn’t use any paid online advertising, just organic sharing. That’s what power a great story can give. In contrast, here’s the M&S advert mentioned in the article:
It’s nice and I watched all the way through, but this isn’t really shareable at all. It’s the shares that are the important factor here.
The biggest vimeo views we’ve had are from our Short film Monday. It was blogged about 300 times. It’s passed 50k views and consistently grows about 50 views a week. If you’re not planning on paying for media space through television or google ads, then maybe a short film distributed by social sharing is the way to go. It would be a hell of a lot cheaper than paying for prime time advertising too.
We have a full page article in the latest 3D World Magazine about the technical aspects of the Dencorub TVC we completed in July for MJW Advertising. We made this TVC in 3D, with flame-like 2D transitions.
This is actually the second time we’ve been featured in 3D World Magazine. First time was for our commercial for Nearby Nerd. The article title is Cool CG Commercial. Cool like ice.
Anyway, here’s proof that the Dencorub article happened. Click on the image for the full page.
A TVC that we directed has found it’s way onto Campaign Brief!
It’s a 30 second piece promoting Hat Day. A day we can all wear hats to work to raise money for mental illness.
We worked with The Holla Agency on this. We had a ton of fun designing and animating the characters, as the style kinda reminds us of our loopy Ren and Stimpy up bringing. Mid life crisis perhaps?
Anyway, we’re really looking forward to doing more 2D in the future.
Well, what a week. It all started with Stefan’s daughter doing very well in the Bondi Skate comp last Sunday, then the Bronze for our short film on Wed, and now…
Lisa, our producer here at Itch, has picked up the second prize at the Footprints Film Festival for her short documentary titled “The Bicycle Garden” .
After having my bike fixed at the Marrickville Markets by the brilliant Bicycle Garden, I asked if I could make a video about their wonderful work. They promote cycling culture by teaching people how to fix their bikes – for free!
The film festival is part of the Footprints Ecofestival.
All shot and edited by Lisa herself. I’ll be sure to put a link up when it’s online.
The AEAF awards were on the other night. We had 2 projects that were short listed. One was for our Dencorub TVC in the category of Commercials – Animation, and the other was for Monday in the category of Short Films.
There was some damn fine competition in both these categories, so when we were invited to go along, we figured it’ll be a good chance to say hi to friends.. Little did we know we were going to walk away with a pretty glass statue!
We received a Bronze award for our short film Monday!
From left: Lisa Madden, Stefan Wernik, Guy Jamieson, Tristan Lock